Can’t keep a secret after so many years – this taffy or “goop” as I have referred to it for 12 plus years is the best product on the market. When you need a lift in the morning, it works. Fragrance is subtle but undeniable. I’ve tried so many products to give my hair a bit more texture, fullness and staying power. Kenra Texturizing taffy does the trick! Let me know how it works for you.